ViberStore Group, a small Irish phone recycling retailer and supplier company, sought to register the trademark ViberStore but the application was challenged by Viber, a company owned by Japanese giant Rakuten.
The dispute which came before the Controller of Intellectual Property centred around the name ‘viber’ and whether its usage by the applicant Irish company would cause confusion in the market.
Viber, in opposing the trademark, claimed that the Irish company’s logo was similar to their company’s registered trademarks. It claimed the phone services of the Irish company were similar enough to the services they provided to cause confusion among the public as to whether the two companies were associated. They accused ViberStore of ‘passing off’ and in their submission called on the Controller to reject the Irish company application to register the trademark ‘ViberStore.’ They pressed the point that consumers would likely be confused between the two companies and could think the two companies were associated, which they were not.
Viberstore group rejected the complaints made by the Japanese-owned company. It said that while ten years ago their service had widespread usage that since the arrival of WhatsApp, its market had been taken over. They rejected the argument that there would be confusion among consumers in the two names.
The Controller in his ruling found that ViberStore was trying to take unfair advantage of the Viber trademark, but he found that the Irish company were not "passing off" their services with those their competitor.
In rejecting ViberStore’s application for their trademark, the Controller said: ‘there is a real likelihood that a consumer, who had used [Viber’s] goods or services or who had an awareness of them, would, when encountering the applicant’s mark, be liable to be confused or be led to believe that the applicant’s mark is associated with those of the opponent’s’. He went on to say that there was a ‘high level of similarity’ between the two marks and a similarity in respect of the services.
The ViberStore Group Limited (applicant) v Viber Media S.à r.l. (opponent) No. 263638 Controller of Intellectual Property (John Nolan) 10 April 2025.